{"id":13119,"date":"2026-06-04T08:50:08","date_gmt":"2026-06-04T07:50:08","guid":{"rendered":"https:\/\/esofitec.com\/sin-categorizar\/junta-de-trocola-qui-determines-el-futur-la-ia-el-territori-o-les-persones\/"},"modified":"2026-08-11T11:38:50","modified_gmt":"2026-08-11T10:38:50","slug":"junta-de-trocola-qui-determines-el-futur-la-ia-el-territori-o-les-persones","status":"publish","type":"post","link":"https:\/\/esofitec.com\/ca\/podcast-junta-de-trocola\/junta-de-trocola-qui-determines-el-futur-la-ia-el-territori-o-les-persones\/","title":{"rendered":"Junta de Trocola \u2013 Qui determinar\u00e0 el futur: la IA, el territori o les persones?"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section video-row\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Inicio<\/span><\/p><\/nav>\n<\/div><\/div>\n\n<div class=\"et_pb_video_0 et_pb_video et_pb_module et_block_module\"><div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Junta de Tr\u00f3cola \u2013 \u00bfQui\u00e9n determinar\u00e1 el futuro: la IA, el territorio o las personas?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/jY_bghEVl8s?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_pb_equal_columns et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><div class=\"[content-visibility:auto] [contain-intrinsic-size:auto_400px] pb-8 -mb-8 print:[content-visibility:visible]\">\n<div data-test-render-count=\"2\">\n<div class=\"contents\">\n<div class=\"mb-1 mt-6 group\">\n<div class=\"flex flex-col items-end gap-1\">\n<div class=\"flex justify-start opacity-0 group-hover:opacity-100 group-focus-within:opacity-100 transition\" role=\"group\" aria-label=\"Message actions\">\n<h2 class=\"text-text-300\"><span class=\"text-text-500 text-xs flex items-center mr-2\"><\/span><span style=\"font-size: xx-large; font-weight: bold;\">Junta de Trocola \u2013 Qui determinar\u00e0 el futur: la IA, el territori o les persones?<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-test-render-count=\"1\">\n<div class=\"group\">\n<div class=\"contents\">\n<div data-is-streaming=\"false\" class=\"group relative relative pb-3\">\n<div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\">\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 standard-markdown\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Aquest episodi \u00e9s un resum duna conversa molt m\u00e9s llarga. I val la pena escoltar-la sencera. <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Parlem amb <strong><a href=\"https:\/\/www.linkedin.com\/in\/jordi-bernat-a6a0a784\/\" target=\"_blank\" rel=\"noopener\">Jordi Bernat<\/a><\/strong>, CEO d'<strong><a href=\"https:\/\/www.up2you.es\/\" target=\"_blank\" rel=\"noopener\">UP2YOU<\/a><\/strong> i director del <strong><a href=\"https:\/\/linkup.com.es\" target=\"_blank\" rel=\"noopener\">Link Up Fest<\/a><\/strong>, sobre digitalitzaci\u00f3 al territori interior. La seva tesi: la barrera mai no ha estat tecnol\u00f2gica. Ha estat cultural. I les empreses que ho entenen, siguin del sector que siguin, troben oportunitats on altres nom\u00e9s veuen problemes.   <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Una xerrada sobre territori, persones i intel\u00b7lig\u00e8ncia artificial que, com sempre, acaba on ha d'acabar: al factor hum\u00e0.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Cada dues setmanes, un nou episodi.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2 class=\"p1\"><b>Tamb\u00e9 ho pots escoltar a:  <\/b><b><\/b><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=72338766&theme=light&playlist=false&playlist-continuous=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"200px\" title=\"Junta de Trocola \u2013 Qui determinar\u00e0 el futur: la IA, el territori o les persones?\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><h2 class=\"et_pb_module_header\">Demana informaci\u00f3<\/h2><div class=\"et_pb_blurb_description\"><p>  Demana'ns informaci\u00f3 sobre la soluci\u00f3.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_code_2 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12360-o1\" lang=\"ca\" dir=\"ltr\" data-wpcf7-id=\"12360\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ca\/wp-json\/wp\/v2\/posts\/13119#wpcf7-f12360-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulari de contacte\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12360\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"ca\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12360-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:12360,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;repeater_remove_button&quot;:&quot;bottom&quot;}}\" \/>\n<\/fieldset>\n<div style=\"width: 50%; float: right\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"sm-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-campo-img\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom*\" value=\"\" type=\"text\" name=\"sm-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sm-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-campo-img\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f2nic*\" value=\"\" type=\"email\" name=\"sm-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sm-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-campo-img\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e8fon*\" value=\"\" type=\"tel\" name=\"sm-phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sm-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-campo-img\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa*\" value=\"\" type=\"text\" name=\"sm-company\" \/><\/span>\n\t<\/p>\n<\/div>\n<div style=\"width: 50%; float: left\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea form-campo-img\" aria-invalid=\"false\" placeholder=\"El teu missatge aqu\u00ed\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div style=\"clear:both\">\n\t<div style=\"width: 95%; margin:10px;\">\n\t\t<p><label style=\"color:#262626\">Esofitec tractar\u00e0 les teves dades personals per gestionar la teva petici\u00f3 de contacte i per a l'enviament de novetats i comunicacions comercials electr\u00f2niques si aix\u00ed ho autoritzeu. Pots exercir els drets que la normativa de protecci\u00f3 de dades et reconeix, tal com s'explica a la <a href=\"https:\/\/esofitec.com\/politica-de-privacidad\/\" target=\"_blank\">Pol\u00edtica de Privadesa<\/a> , on hi pots trobar la informaci\u00f3 detallada relativa al tractament de les teves dades. <\/label><br \/>\n<label style=\"display:inline-flex; margin-left: 5px; padding-top: 5px; color:#262626\"><span class=\"wpcf7-form-control-wrap\" data-name=\"privacidad\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"privacidad[]\" value=\"He llegit el dret d'informaci\u00f3 i consenteixo el tractament de les meves dades personals per a gestionar la meva petici\u00f3.\" \/><span class=\"wpcf7-list-item-label\">He llegit el dret d'informaci\u00f3 i consenteixo el tractament de les meves dades personals per a gestionar la meva petici\u00f3.<\/span><\/span><\/span><\/span><\/label><br \/>\n<label style=\"display:inline-flex; margin-left: 5px; color:#262626\"><span class=\"wpcf7-form-control-wrap\" data-name=\"sm-optin\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"sm-optin\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Vull rebre novetats, continguts exclusius, comunicacions (fins i tot via electr\u00f2nica) i ofertes especials d'Esofitec<\/a><\/span><\/span><\/label><\/span><\/span><\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"URL\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-url wpcf7-text wpcf7-validates-as-url hidden\" id=\"infoweb\" aria-invalid=\"false\" value=\"\" type=\"url\" name=\"URL\" \/><\/span>\n\t\t<\/p>\n\t\t<div>\n\t\t\t<p><script type=\"text\/javascript\">\n var url = (window.location != window.parent.location)\n ? document.referrer\n : document.location.href;\n\n document.getElementById(\"infoweb\").value = url; \n<\/script>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><span id=\"wpcf7-6a8275f8027e0-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap honeypot-331-wrap\" data-cf7apps-honeypot=\"honeypot-331\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"honeypot-331-random-hash\" value=\"20260817\"><input type=\"hidden\" name=\"honeypot-331-time-token\" value=\"MTc4NjkzNDc3Ng==.409245946b9ee550da3922f10c5081cddca2d5a709003caefe6851d5360cb6b6\"><label\n\t\t    for=\"wpcf7-6a8275f8027e0-field\"\n\t\t    class=\"hp-message\"\n        >Deixeu aquest camp buit.<\/label><input\n\t    id=\"wpcf7-6a8275f8027e0-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"vuuwe1ssbuwv\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span>\n\t\t<\/p>\n\t\t<div style=\"text-align:right\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner form-button et_hover_enabled\" type=\"submit\" value=\"Enviar\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":13120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[591],"tags":[525,707,625,706,623,720,510,640,641,663,662,732,746,743,511,688],"class_list":["post-13119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-junta-de-trocola","tag-digitalitzacio","tag-emprenedoria","tag-esofitec","tag-factor-huma","tag-futur-del-treball","tag-innovacio","tag-intelligencia-artificial","tag-jordi-bedigitalizacion","tag-jordi-bernat","tag-link-up-fest","tag-lleida","tag-podcast-empreses","tag-startups","tag-territori-rural","tag-transformacio-digital","tag-up2you"],"_links":{"self":[{"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/posts\/13119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/comments?post=13119"}],"version-history":[{"count":4,"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/posts\/13119\/revisions"}],"predecessor-version":[{"id":13175,"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/posts\/13119\/revisions\/13175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/media\/13120"}],"wp:attachment":[{"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/media?parent=13119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/categories?post=13119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esofitec.com\/ca\/wp-json\/wp\/v2\/tags?post=13119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}